- Familiar recognition from issue to issue (that’s the brand)
- Emotionally irresistible (that’s the image’s appeal)
- Arousing curiosity (that’s to pull the casual glancer in)
- Intellectually stimulating, interesting (that’s to promise benefits)
- Efficient, fast, easy to scan (that’s showing off the service)
Monday, January 24, 2011
Magazine Cover and Catch Up
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